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    The Southern African Development Community (SADC) Secretariat, based in Gaborone, Botswana, oversees operations to implement SADC’s mandate. The Public Relations Unit (PRU) promotes popular participation of SADC and is the lead executor of the SADC corporate communication including public and media relations, public affairs, protocol and special events management, thus the custodian of communications, branding and promotional strategies. Thus, the Public Relations Unit strives to establish and maintain lines of communication, mutual understanding, acceptance and co-operation between SADC and its internal and external publics/stakeholders.