SADC 2010 is a programme that has as its mandate the promotion of sustainable investment into the Southern African Development Community (SADC) Region. It aims to use the backdrop of the 2010 CAF Africa Cup of Nations and the FIFA World Cup, to be held in Angola and South Africa respectively, as launching pads for achieving its objectives. The programme was inaugurated on 8th September 2009, at the SADC Heads of State and Government Summit held in Kinshasa, the Democratic Republic of Congo.