SADC is a medley of different cultures with a collective identity expressed in the branding of the organisation. As a modern 21st century organisation, SADC values it brand therefore invests time and resources to protect it. The Public Relations Unit, as custodians of the SADC Brand, has outlined clear guidelines on its usage. Through the corporate identity manual, the Public Relations Unit has produced a guide for regional identity. This guide outlines standards for multidimensional applications and specifications for the colour palette, typography, layout and templates for the consistent application of the SADC Brand.